Sky Bet extends English Football League sponsorship offer

17 November 2017

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Sky Bet has extended its multi-million pound sponsorship handle the English Football League up until the summer season of 2024.

The gambling operation is the heading sponsor for the Championship, League One and League Two football divisions.
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It gets its logo design on shirts, and rights for "Bet and Watch" for some matches.

Sky Bet states it will attempt to discourage issue gambling through messaging on t-shirts, and that clubs will benefit through more money.

The offer, which is worth 10s of millions of pounds, has been in location given that 2013.
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Sky Bet said it would be paying 20% more than it has done so far to extend the arrangement from 2019 to 2024.

this promotion code will make the 11-year bet9ja's welcome offer among the longest in expert sport, the company said.
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The Leeds-based operation, that includes websites such as Sky Vegas and Sky Bingo, is owned by personal equity group CVC Capital Partners, external. Broadcaster Sky holds a 20% stake in the firm.

The betting market has actually been under increasing analysis from the government, and from the regulator, the Gambling Commission.

Earlier this year the Football Association, English football's governing body, announced it would end sponsorship handle gambling firms.

However, competitors organisers, and the clubs themselves, are free to take sponsorship from gambling firms.
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The cash from the Sky Bet deal will be divided amongst the 72 clubs in the English Football League, which covers the three departments listed below the Premier League.
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The primary executive of Sky Bet, Richard Flint informed the BBC's Wake up to Money podcast that the English Football League used the income created to help them run their day-to-day operations.
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He stated: "Without sponsorship from the betting market there aren't an excellent number of sponsors ready to get involved in football."

However, there are fears that increasing varieties of young fans are being exposed to betting adverts.

Among the findings of the BBC's yearly Price of Football study was that more young football fans bet on video games than play the sport.

About 95% of TV ad breaks in live football matches feature a minimum of one betting advert, the BBC found in October.
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In some matches, 40% of the adverts were for betting.
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Mr Flint told the BBC that Sky Bet and the English Football League were actively promoting awareness about problem gambling as part of the "When the fun stops. Stop" campaign.

"From the play offs and consisting of next season every t-shirt will have a responsible betting message on the shirt sleeve and we're connecting that into a responsible gaming project beginning today, which consists of a television advert and boundary boards at EFL video games," he stated
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The "When the enjoyable stops. Stop" campaign is managed by the Senet Group, which was established in 2014 by a few of Britain's leading bookmakers in reaction to public concerns about betting and .

The head of the GambleAware charity, Marc Etches, said that while it invited a commitment to do more to promote more secure gaming, "the messaging needs to be a lot more specific about the danger involved than what the gaming industry currently proposes".

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